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Agency/Resource Compensation - Assessment, Structure & NegotiationA-Team is a highly efficient outsourced resource for all compensation, contract, and financial needs regarding your agency and marketing services partnerships. "With MROI becoming not just a buzzword, but a key objective for companies and their CMO's, agency compensation is under increasing scrutiny. It is imperative that all sides understand the long-term benefits of fair and equitable compensation to agencies, and the growing necessity of agencies providing measurable fair value in return to advertisers. We call our approach to determining a fair and equitable compensation arrangement "Value-Based Solutions". A key assuming of "Value-Based Solutions" is that reduced compensation is not always the answer; the right compensation - and today that often means results and incentive-driven -- is the answer." With advertisers putting agency compensation under the microscope, it is all too easy to 'lose the forest for the trees'. While a great deal of agency product is quantifiable in terms of results produced, the agency remains a creative entity, and creativity will never be fully quantifiable. That said, marketing today is becoming ever more interactive and one-to-one driven. And with that comes increasing measurability, and the opportunity for results-driven, incentive-based compensation. This, combined with a full understanding the agency staffing and work processes, should drive a more fair and equitable compensation of agencies. A-Team principals have extensive experience in compensation consulting --evaluating/negotiating compensation proposals during numerous agency reviews, working with clients and agencies to improve their financial management processes, improving existing compensation arrangements, and CFO experience at major agencies. A-Team's knowledge of industry and staffing costs and straightforward and clear evaluative techniques for determining agency compensation have resulted in fair pay to agencies and often in significant savings to advertisers. Services Offered:
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