|
"Agencies and Advertisers don't do a very good job at mutual evaluation or at discussing their real issues. What usually happens is that dissatisfaction is voiced not to each others' faces, but in private, and the relationship simply deteriorates. Then, one day, the advertiser says, 'I'm unhappy'. And it's over. Often it takes an objective third party to help unearth and resolve issues before it's too late." Most Agencies are so focused on their work that they neglect to spend enough time focusing on the client relationship itself, on the necessity of maintaining open communications and, increasingly, on improving both the work product and productivity. Too many agencies wake up only to find the client has checked out, and it's too late to save the business. A-Team has extensive experience not only in the assessment of Agency/Marketer relationships, but in the development and implementation of action plans to maintain open communications and improve work processes between an agency and its clients. Our account retention programs include the following:
|
