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"While agencies are proficient at supporting their clients' brands, they often fail to adequately support their own brands with clear, focused, and disciplined new business programs. Furthermore, agencies often fail to do the positioning work for themselves that they do for others." "It is critical to build a view of the agency based on an intelligent, credible position which communicates the agency's brand and its uniqueness. It is equally important to be able to communicate that position appropriately and effectively for each new business opportunity." A-Team principals have extensive experience helping agencies improve their new business success rate. We have helped agencies create compelling agency positionings, develop and implement workable, realistic new business and marketing plans, and produce and present effective, winning presentations. We can contribute to an agency's marketing and business development efforts in the following areas:
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